Bray Leino CX launches Generation Z recruitment guide for HE Marketers
Generation Z has changed the marketing game. So themission Agency Bray Leino CX has produced an insightful guide for Higher Education Marketers on how to engage with and meet the changing expectations of this cohort.
The guide gives advice on student recruitment, experiential and digital advertising strategies and how to produce application processes that go against traditional formats.
Alan Thorpe, Managing Director of Bray Leino CX said: “As Universities and Colleges begin recruiting Students that were born after the millennium, they need re-think their entire offering to deliver personalisation, empathy and outside-the-box experiences that really capture attention. It’s no-longer enough to use alumni case studies and point out where you sit on a league table.
“Growing up in a digital world with high speed internet, Generation Z expects interactions to be seamless and instantaneous. It’s vital that the Higher Education sector meets these expectations.”
The guide also features case studies from Bray Leino CX’s work with Bath Spa University and New Model in Technology & Engineering.
Download the full guide here.