Bray Leino announces new Client Cummins as part of winning transatlantic partnership

Bray Leino announces new Client Cummins as part of winning transatlantic partnership


The transatlantic partnership between MISSION Agency, Bray Leino, and The Mx Group (Mx + Bray Leino) has seen the teams beat off stiff competition from global B2B agency giants to win the pitch for Cummins’ global strategy and communications agency of record.

Cummins, a Fortune 500 company, is a leading manufacturer and distributor of engines, filtration and power generation products, generating over $22 billion in revenue each year.

As part of the partnership, Bray Leino will manage the work across the UK, Europe and Asia – all of which are significant growth markets for the Client – whilst The Mx Group will be responsible for all North America work. The talented media team within Bray Leino will also be responsible for all Global media planning and buying.

The Cummins appointment is the latest in a series of high-profile, global wins for the super-Agency collaboration of Mx + Bray Leino.

Both top-5-ranking B2B agencies within their territories, the Mx + Bray Leino transatlantic partnership was formed to provide B2B marketers with a world-class global Agency option outside of the holding company model.

The two partner Agencies select Clients they view as a great fit and form custom teams that are bound by their mutual desire to work for a common Client.

The powerful partnership of Mx + Bray Leino provides Clients with a combined offering of over 450 full-time employees, 75 years of B2B experience, and capabilities ranging from strategy and creative to demand generation and digital development.

James Clifton, Group Chief Executive of MISSION, said: “This is a fantastic win for Bray Leino and the Group and evidence of how the right collaboration between Agencies can provide an unrivalled offering for Clients – even against the biggest competitors in the world. Congratulations to the team at Bray Leino, whose hard work has been instrumental in winning Cummins, and setting up this hugely successful partnership with The Mx Group.”

“Cummins has an incredible history, whilst being at the forefront of engineering, leading the charge in power solutions and breaking new ground in technical innovation. We’re incredibly excited to work for such a respected and forward-thinking Client, at a time of huge industry change”, added Kate Cox, CEO of Bray Leino.

Carole Casto, Cummins’ Vice President of Communications, said: “Mx + Bray Leino has the capabilities, agility and experience necessary to help us drive sales, elevate our brand and expand our creativity. They have demonstrated that they know how to work effectively with business-to-business clients and help companies like ours achieve their objectives. We are pleased to begin this partnership.”