Bray Leino, achieve IPA CPD Platinum status for third year running in celebration of its culture

Bray Leino, achieve IPA CPD Platinum status for third year running in celebration of its culture


MISSION Agency, Bray Leino, has been awarded IPA CPD Platinum status for the third year running, in recognition of its continued commitment to its greatest asset—its people.

The IPA’s Continuous Professional Development (CDP) accreditation is the yardstick by which the UK's best Agencies are measured, awarded in recognition of exceptional investment in the professional development of employees. Bray Leino is among 24 Agencies to achieve CPD Platinum, the highest tier, granted after four years of gold accreditation within a five-year period.

Described as “Exemplary”, Bray Leino’s submission was commended for highlighting a “strong business focus and people culture”.

The Agency currently employs around 350 people in its offices across the UK, North America and Asia, delivering a range of CPD initiatives. These include a sophisticated on-boarding process, appraisals and reviews, leadership training and a variety of health and wellbeing activities. The results speak for themselves, with the Agency’s staff retention rates sitting well above the industry average.

Group Chief Executive of MISSION, James Clifton, said; “Congratulations to Bray Leino for winning such an important award. Our staff are at the heart of what we do, which is why we strive to create a nurturing and supportive environment that helps people to achieve their goals and enjoy their work. This award recognises that culture and is a tremendous achievement.”

Bray Leino’s CEO, Kate Cox, said: “Receiving gold accreditation just once is an achievement; receiving platinum status three years running is a remarkable testament to our continued commitment to our people. We want them to feel supported and inspired to achieve, from the moment they first step through our door, throughout their professional journey with us. I’m enormously proud of the culture we’ve created.”