Are brands disillusioned about their performance on social?
Now more than ever, it is important for brands to create genuine relationships with customers. We, as consumers, want to know that businesses have our best interests at heart, with social media set to be a vital line of communication in the coming weeks and months.
Despite this however, research shows that while 80% of companies say that they deliver great social service, only 8% of customers agree with this. It is a huge disconnect – and it exists because most brands are getting it wrong.
Our latest article explores how brands might be losing their ‘social’ way and provides a framework to deliver a social media strategy that packs a positive punch: