April Six wins global communications brief for blockchain leader IOHK
MISSION Agency, April Six, has been appointed by IOHK, the R&D and product engineering company creating Cardano, the world’s most sustainable blockchain, to lead its global communications and PR work after a competitive pitch process.
The team will execute a global strategy to promote a number of different IOHK initiatives and programmes; including its pioneering work with governments worldwide, both in the developed and developing world, its peer-reviewed scientific research and the growth of its ADA cryptocurrency.
Established in 2014 by Ethereum co-founder Charles Hoskinson, IOHK builds cryptocurrencies and blockchains for governments, corporations and academic institutions. In addition, the company is committed to using peer-to-peer innovations to provide 21st century-standard services to the 3 billion people worldwide who don’t have them; including financial services, identity ownership, asset ownership and supply chain security.
Charles Hoskinson, Founder and CEO at IOHK said, “In the near future Cardano will reinvent the way global finance, business, commerce and trade work for the betterment of people everywhere.
To make that happen at the speed we want, IOHK needed to find a communications partner with the ability to tell our stories to a range of different audiences worldwide. April Six has exactly the experience, creativity and passion to meet our ambitions.”
Jim Sutton, EMEA Managing Director for PR at April Six, said: “IOHK operates at absolute apex of both technology and science, and as such represent the ideal client for April Six. Demonstrating the world changing potential of Cardano will allow us to utilise all the skills the agency has at its disposal.”
Rod Alexander, Media Director at IOHK said, “After a competitive process, it soon become clear that April Six had the perfect blend of technology and science credentials and were exactly the type of partner we were looking for.”
James Clifton, MISSION Group Chief Executive added: “This is a great win for the team at April Six in a fascinating area of technology and I look forward to seeing the results of this partnership as it develops.”