April Six appoints new Managing Director

April Six appoints new Managing Director


MISSION Agency, April Six, has welcomed Emily Samways as the new Managing Director of its Integrated Marketing business in London. 

Emily joins April Six with 21 years of experience in B2B and B2C integrated marketing and advertising, working as Managing Partner and Head of Account Management at Ogilvy from 2016 to 2019. Her previous roles also include successful stints at Iris, Karmarama and Brand Union.

April Six is a full-service Agency with dedicated experts in technology, science and automotive, growing to a network of 8 offices across 3 continents. Emily will be heading up the team delivering great outcomes for some of the world’s most successful technology brands such as HP, AMD and SAS.

Speaking of the new challenge, she said: “I am excited to lead the team as part of the April Six network. It's a great time to join and be part of the next chapter as the Agency continues to lead the market in technology brand marketing, transforming businesses globally. As with any agency I see talent development and Client relationships as my immediate priorities.”

Emily has also previously been honoured as one of IPA’s Women of Tomorrow, an awards programme that celebrates women in leadership positions who consistently demonstrate exceptional leadership qualities beyond their role.

Fiona Shepherd, CEO of April Six Group and Group Board Director of MISSION, said: “Emily joins the April Six team at an exciting time as we continue to grow our brand in the science, technology and automotive sectors. Her deep industry knowledge and experience will be advantageous in delivering compelling and impactful results for our Clients across the business.”

James Clifton, MISSION Group Chief Executive, added: “It’s great to have Emily on board, bringing her wealth of experience to the Group and supporting the April Six team through the next phase in their exciting journey.”