April Six appointed by geospatial software leader IQGeo to transatlantic communications brief
MISSION Agency April Six has been appointed by Global geospatial data software company IQGeo to build its profile and reputation in the UK and US. As part of its remit April Six will develop thought leadership campaigns and conduct influencer, analyst, and media relations aimed at key business audiences in the utilities, telecoms and geospatial sectors.
IQGeo’s end-to-end geospatial software improves productivity and collaboration across enterprise planning, design, construction, maintenance and sales processes. Its mobile-first enterprise solutions create and maintain an accurate view of complex network assets that is easily accessible, wherever and whenever needed.
April Six will develop campaigns and storylines alongside IQGeo that demonstrate the need for accurate geospatial data in order to fuel a number of key innovations including distributed energy and smart grids, 5G rollout and utility disaster response. The agency will also promote the IQGeo Platform and range of application solutions, as well as engaging influencers and analysts on both sides of the Atlantic.
Steve Tongish, Chief Marketing Officer at IQGeo, said: “After a highly competitive process we chose April Six due to their impressive energy, creativity and genuine passion for what we do. The team’s track record both in geospatial data and wider technology storytelling will be invaluable to us as we work to achieve our ambitious global expansion objectives in the coming years”.
Jim Sutton, Managing Director for London and Munich at April Six, said: “The solutions IQGeo offers in a fascinating arena such as geospatial data is not only a perfect fit for April Six’s experience and expertise, but demonstrates our desire to work with the brands that will shape the future. We’re hugely excited to help IQGeo show how it catalyses new technologies as well as drives efficiency in legacy services”.
James Clifton, MISSION Group Chief Executive added: “This is an excellent addition to April Six’s portfolio of global Clients and a really interesting area of technology that has huge potential for growth. I look forward to seeing how the campaigns come to life.”