Analysing the global impact of COVID-19 on the marketing industry
With the current global health crisis affecting societies around the world, there has already been a significant impact on the marketing industry as we navigate our way through this new and uncertain territory. Marketers have had to race to adjust to changing consumer behaviours and Clients’ needs, all whilst figuring out how to maintain creativity and productivity in a highly social industry – from the confines of our own homes. But what does the future really hold?
In a new article with WARC, James Clifton, Group Chief Executive of MISSION, explores the marketing trends that are starting to emerge globally and speaks to three MISSION Agency leads from across Asia, Europe and the USA to get their view. Read article.