Strategy Director

Livity

| UK | London - Hybrid | Permanent

Go back

Posted on 11.04.2022

Strategy Director

London

Hybrid (2 days in Tues & Thurs)

 

OUR MISSION

We are a creative business that works hand in hand with brands and the next generation to build the future better.

 

ABOUT LIVITY

We are living through the greatest uncertainty of our lifetimes. But it’s not a blip – it’s the new reality of constant disruption. And the next generation are putting on notice the brands and institutions who don’t play their part in making it  better.

 

For 20 years, we’ve worked side by side with young people. Our deep understanding of how the next generation think, feel and act enables us to best understand how our clients can play a meaningful role in their lives. By continuously investing in our network, we spot cultural and societal trends ahead of the curve. By collaborating at every stage or research, creative development, production and distribution, our work is more authentic for our audience, and more effective for our clients.

 

Purpose-driven before the term was coined, we proudly measure our social impact as rigorously as our commercial success.

 

OUR WORK

Clients come to do work they’ve never done before, earn their place in youth culture, and make meaningful contributions to the world’s biggest issues.

 

We never make the same thing twice. We base all our work on deep insight from the audience and challenge our clients to create a solution. From pure play Consultancy, through to global content and social comms to programmes, products and service design, we make whatever solves the problem.

 

Our clients span youth brands, to large organisations and charities – all with an ambition to positively impact the world.  This includes Nike, Speedo, Footlocker, Dr Marten’s, YouTube Originals, BiteBack 2030 and Media Smart.

 

YOUR PURPOSE:

What can only you do at Livity to help make us the best we can be?

 

A passionate, visionary and purposeful strategic leader who is motivated by working collaboratively with the next generation. Someone who wants to lead an agency and team to drive change through uncovering transformational youth insight, build brands around purpose and make effective, groundbreaking work which positively impacts the world.

 

YOUR EXPERIENCE

  • Proven expertise leading a happy and high performing team, collaboration being key
  • Experience on using innovative research methods to uncover insight, from hyper local to global audiences
  • Ability to translate that insight into brand / social issue proposition, positioning & creative strategy
  • Proficient in creative brief writing and instigating
  • Experience leading large scale global insight / consulting projects for brands
  • Ability to work hand in hand with Creative teams to steward the most effective creative solutions (including building measurement frameworks)
  • Strong understanding of youth culture
  • Strong understanding of brand purpose
  • Extensive knowledge of social platforms and media channels
  • A growing perspective on / reputation in the creative industry
  • Give a shit about what’s going on in the world right now

 

ACCOUNTABILITIES:

What will you be accountable for day to day in your role?

  • Setting the conditions to create the bravest, most impactful work of our careers, for every client
  • Scale and vision of the client work we produce
  • Leading our strategic offering across the board, working in partnership with clients, internal teams and young people to create genuine solutions to social and business challenges
  • Setting the strategic vision for the next decade of Livity
  • Leading a happy and high performing strategy team
  • Proactively developing relationships and work for our clients, entrepreneurially contributing to our business growth and impact
  • A vital and vocal part of our senior management team
  • Becoming an influential voice within the industry, setting Livity’s unique way of making work as the benchmark for the future

 

THE OUTCOMES OF YOUR ROLE:

What impact will your role and accountabilities have on our business objectives and vision?

 

  • Game changing, effective work which young people care about, and positively impacts the world
  • A collaborative creative culture across the business
  • The most innovative model in the market for co-creation and collaboration with next gen
  • Happy and high performing teams
  • A renewed vision for Livity, with you as the figurehead for that vision

 

TO BE A SUCCESS, YOU WILL NEED TO BE:

  • Inspirational leader
  • Influential
  • Empowering
  • Imaginative
  • Positive
  • Unafraid to challenge
  • Entrepreneurial
  • Commercially minded

 

OUR BENEFITS:

 

  • 25 days holiday, increasing by 1 day per full year of service up to 30 days
  • Period between Christmas and New Year off in addition (unless client requirements dictate otherwise)
  • Stakeholder pension which Livity match contribute up to 3% of salary to
  • £100 annual personal development allowance after 1 year service
  • Option to take a 3 month unpaid sabbatical after 4 years service
  • Hybrid working model
  • Bespoke wellbeing support that best suits you
  • Company laptop

For more info about Livity