Senior Copywriter

OVERVIEW

Job title: Senior Copywriter , April Six, London

Reports to: Associate Creative Director

As an experienced and progressive Senior Copywriter, you will play a leading and very active role in creating and executing campaigns for our tier one tech clients, nurturing more junior writing talent, and generating new business for the agency by developing your own powerful partnerships with our clients.

April Six Technology is a global B2B technology agency with a focus on delivering innovative marketing and communication solutions, through powerful partnerships, for leading technology brands. Headquartered in London and with a presence in Bournemouth, Bristol, Munich, San Francisco and Singapore, we pride ourselves on pushing the boundaries of creativity and marketing excellence.

As part of MISSION, our Agency has access to capabilities and services not typically found in specialist tech agencies, meaning our talented staff are not only able to gain an unusual depth and breadth of experience, but are also able to offer innovative and often unexpected and creative solutions for our client briefs, driving highly valued and long-terms partnerships.

YOUR TEAM

The Senior Copywriter works within a team of writers consisting of midweights, other seniors, and the team leader – our Associate Creative Director.

Department: Creative Services – Copy
Reporting to: Associate Creative Director
Direct Report(s): None, though you will be expected to play a ‘soft/informal’ role in nurturing the talent of graduate/midweight writers while working with them on campaign development.

PURPOSE OF THE ROLE

In this role, you will work with client services, strategy, and your creative team colleagues to develop inventive, effective, and integrated marketing campaigns, paying particular attention to originating concepts and activations, while also recommending content and content strategies.

You will possess the wisdom to develop campaigns in ways that balance our clients’ awareness, demand and commercial KPIs with April Six’s demand for award-winning work.

KEY RESPONSIBILITIES

• Developing messaging strategies and propositions for clients
• Collaborating with the art team, the Associate Creative Director, strategy and client services to develop concepts for new business opportunities either within existing client organisations or for net new business.
• Working with strategy and client services to develop content strategies and tactical assets
• Working with our tech PR colleagues, where necessary, to explore how your marketing propositions can be leveraged through PR to maximize impact against our clients’ goals
• Ensuring the production of high-quality (copy) product for every client, including undertaking or supporting proofing where required
• Taking a customer-first approach to ensuring creative ideas and messaging will resonate with readers and activate the required behaviours
• Acting as a brand guardian for your key accounts, developing ‘copy bibles’, training your co-workers on clients’ copy needs, dislikes, preferences, and acting as a sounding board for your colleagues
• Helping the Associate Creative Director to nurture and and grow the copy team
• Staying abreast of the latest copy trends, GEN AI tech and content delivery platforms and bringing that knowledge to play in campaign proposals

SKILLS, KNOWLEDGE & EXPERIENCE

• At least two years’ experience in a senior role/or a seasoned midweight already working to senior copywriter standards
• An obsession with the written word and its ability to change perceptions, persuade audiences, and elicit beneficial behaviours for our clients
• Deep passion for and understanding of the latest major innovations in B2B technology
• Experience working closely with clients and strategy to develop strategic messaging and brand/product propositions
• Exceptional verbal communication skills. You’ll need to be a confident presenter and interviewer – presenting creative ideas in pitch scenarios, interviewing client stakeholders and customers, and playing an active role in designing and running discovery workshops
• Understand what makes an effective marketing idea and the ability to bring that to life as original concepts in close association with the art and design team
• A sound understanding of the role client services play and a willingness to support them in creating powerful partnerships with our clients through the delivery of impactful campaigns
• An excellent working knowledge of marketing principles and an ability to use them to inform your thinking and influence others’ decision-making around campaign and content development
• An intelligent thinker with the ability to absorb complex concepts quickly and communicate them simply, memorably, and effectively.
• A desire and ability to bring new ideas to the table beyond copy in support of your art, design, motion, and dev colleagues.
• Actively participate in your own learning day-to-day with the support of the Associate Creative Director to keep skills fresh and self-motivation high – there’s no wheel spinning at April Six!
• Creative respectful relationships with colleagues at all levels of the business and collaborate with them effectively – managing up where necessary
• The ability to adapt positively and quickly to changing circumstances and client needs
• A working knowledge of the capabilities of GEN AI in concepting and creative activations
• Experience working in brand development as well as at a product and solution level for clients
• Bachelor’s Degree in English as an associated principle or Marketing

WHAT WE OFFER

A whole lot! A supportive team environment with plenty of opportunities for your voice and ideas to be heard. Everyday learning opportunities and regular coaching from your manager, as well as structured learning through Mission Learning and external industry bodies.

And then there are these amazing initiatives to help nurture our midweight talent as well as some nice perks to make life more rewarding and fun.

• Buddy system to help your onboarding go super smoothly
• Room to Grow appraisal system with individualised growth objectives and real-time feedback
• Professional development plan – we look to support skills growth with internal support and coaching, alongside online and in-person training and development opportunities
• 28 days’ holiday (plus bank holidays)
• Health care cash back scheme (giving you money back for health-related fees such as dental appointments, contact lenses, prescriptions or physio)
• 24-hour GP phone or video consultations and a 24-hour helpline offering counselling
  and supportive information
• An hour every week to have a “Moment that matters for you” to relax, exercise, or pursue something that’s important to you
• A special gift every year on your work anniversary to say thank you for being a part of our team
• Lunch on the company once a month
• Electric car leasing scheme
• Refer A Friend scheme
• Cycle to Work scheme

WHAT’S NEXT?

Check out Aprilsix.com and if you think this exciting opportunity is a great fit for you, fire up the keyboard and get in touch.

EQUAL OPPORTUNITIES. EQUAL TREATMENT

It is our policy to promote an environment free from discrimination, harassment, and victimisation.
An environment where everyone receives equal treatment and all decisions relating to employment are objective, free from bias, and based solely on work criteria and individual merit. We will always aim to find the right balance between personal requirements and business needs.