Planning Director/Senior Planner


| UK | London | Permanent

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Posted on 18.05.2022

A bit about krow…

krow is a full-service creative communications agency working out of four UK offices. Part of MISSION, we collaborate within a network of creative agencies in 28 locations worldwide, led by entrepreneurs who encourage an independent spirit.

Our clients range from big established retailers to smaller challenger brands and charities. Giving our team the chance to do good over and above the business bottom line. We make Big Positive Impacts for our Clients that drive commercial growth, with ideas that move people to think, feel and act differently. Behind these ideas is a truly diverse culture, fuelled by passionate, sleeves-rolled up and open-minded thinkers.

It’s a no-brainer but our team are most successful when happy and fulfilled. That’s why we have many initiatives to support their development and wellbeing, including competitive benefits and family-friendly policies. With krow, it’s no egos all the way, everyone has a voice and the chance to make their own impact.

The Role

Reporting to the Group Head of Planning, day-to-day strategic lead on client’s business and continually pushing for creative excellence. The role is split across our London and Leicester offices and is predominantly for key clients such as Volkswagen Commercial Vehicles, Sky Bet & Gaming, Evergreen, Filippo Berio plus other agency clients as required.


  • Drive creative excellence through sharp insights, inspiring briefings and productive collaboration with creative teams.
  • Overseeing key projects independently.
  • Shaping strategic thinking and decision making across your accounts.
  • The ability to develop brand strategies and propositions; creative briefs; client presentations; audience profiles; customer journeys; communications and channel strategies.
  • Writing decks with a good narrative.
  • Communications planning.
  • Taking a big-picture view of your clients’ challenges; considering all factors that might affect their brand and communications strategy and developing strategic recommendations to drive our clients’ businesses forward.
  • Developing and substantiating a strong point of view, presenting with authority, being able to take internal and external audiences on a journey.
  • Preparing and facilitating client planning sessions and strategy workshops.
  • Designing, commissioning and managing research to support the development of strategy and creative work.
  • Defining measures of success for initiatives and evaluating the impact of our work over time.
  • Playing an active role in new business pitches and presentations.

Required skills and experience:

  • The right attitude; an ambition to make great work.
  • Clarity of thinking.
  • Collaborative with all departments and levels.
  • Pushing for very high standards both strategically and creatively.
  • Always bringing a point of view to the room.
  • Comfortable with being challenged and challenging others.
  • Building strong relationships with other departments within their agency and, of course with key clients.
  • Thorough knowledge of all aspects of the planning craft in order to be able to initiate and complete all sorts of planning projects from marketing strategy to communications development and evaluation.
  • Able to interpret all forms of evaluation.
  • Must be fully conversant with digital channels (without necessarily being a digital specialist)
  • Must be confident, articulate and persuasive (verbally and in written work), a good presenter with strong communication skills, excellent client skills and passionate about creative product.
  • Must be flexible, self-motivated, capable of working quickly and accurately, able to prioritise and deliver to deadlines
  • High levels of proactivity, quality control and personal curiosity are essential in this largely self-directed role working closely with agency leadership.

Package and benefits:

  • 25 days per annum, plus 8 Bank Holidays
  • Workplace pension with employer contributions
  • Health insurance
  • Life insurance
  • 24/7 access to counselling and advice
  • Cycle to Work scheme
  • Christmas Club to help our team save for Christmas
  • Interest-free loan for travel season tickets
  • Access to our bespoke learning platform Mission Discovery
  • Happy to talk flexible working