Media Strategist

Media Strategist

LOCATION:               Remote (Prefer Central, Mountain, and Pacific time zones)

ABOUT US

April Six is a global B2B marketing agency working with some of the world’s most innovative technology brands. With a global footprint in the United Kingdom, Singapore, Germany, and the United States, we specialize in delivering exceptional strategic marketing and results-driven integrated campaigns that cross media and regional barriers. Across the firm, we work on diverse projects, including branding and web refreshes, brand and demand campaigns, and ABM programs, and we support these project types with dedicated practices in paid media and content development. Within our fully remote North American team, we are growing our media practice and looking to hire a media strategist to join our team of media specialists to support our technology clients.

JOB SUMMARY

As a Media Strategist, you will support the media team in planning, operations, reporting, and finance. You will work closely with your team to design media plans to fit client objectives, successfully traffic approved plans, report on successes, and make optimizations to improve client outcomes. The core focus is on ABM – specifically, the tactics most frequently employed by B2B marketers, like account-targeted display and retargeting, content syndication, and paid social via LinkedIn and Meta.

As part of a media team at an integrated agency, there is an opportunity to work closely with senior strategists and creative leads to improve programs. We are a small team with shared responsibilities; successful team members show an entrepreneurial and industrious attitude, with the ability to be proactive in learning best practices and improving agency practices.

KEY RESPONSIBILITIES

• A Manage day-to-day operations across media campaigns, from planning through to reconciliation
• Discover and deliver impactful analysis and reports to external clients
• Anticipate client needs and work with team to proactively develop solutions to address them
• Utilize research tools (e.g., MRI, Similarweb, comScore) to gather information and put forth key insights
• Build knowledge of B2B best practice campaigns and marketing technologies
• Be hands on keys inside social media or ABM platforms to set up campaigns, traffic creative and pull reports

ESSENTIAL SKILLS & ATTRIBUTES

• Desire to explore a career in media, with a specialty in B2B marketing
• Strong organizational, problem-solving, and analytical skills; able to manage priorities and workflow
• Resilience, tenacity and the ability to retain a positive outlook
• Enthusiasm for learning and adapting to new technologies and trends
• Excellent verbal/written communication
• General knowledge of planning and buying media for a client/campaign
• Hands-on skills in ABM and paid social strategy, buying and planning is preferred
• General B2B marketing knowledge or at least familiarity with common B2B marketing practices
• Proficient with the Microsoft Office suite – particularly Excel and PowerPoint
• Proficient with Ad Serving technology – Google Campaign Manager, specifically, a plus
• Experience with analytics platforms such as Google Analytics a plus
• Genuine curiosity about the world and digital programs
• Ability and desire to work collaboratively with people from across several disciplines
• Knowledge and experience in Demandbase or 6sense platforms is a plus

EDUCATION & EXPERIENCE

• 1-2 years of experience as part of a media agency or internal media department focused on B2B buyer motions
• Bachelor’s degree in a related field or equivalent work experience

BENEFITS

• Competitive salary $55,000-$85,000 DOE
• Paid time off
• 401k plan with match
• Health and dental insurance
• Life insurance
• Short and long-term disability
• Access to ongoing training & development
• Remote work

April Six embraces diversity and equal opportunity. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. We’re an equal opportunity employer and to reflect our global position, we embrace best practice approaches to diversity and inclusion in the regions where we operate.