Head of Measurement (Marketing Econometrician)

Bray Leino

| UK | Filleigh, Bristol, Remote | Permanent

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Posted on 26.05.2022

Head of Measurement (Marketing Econometrician)


Competitive + Benefits


A little about us….


Bray Leino is a creative and communication Agency that drives growth through creativenergy, by going beyond, to find the most powerful way for our clients.


It’s the way we began back in 1974. Before email, before mobile phones, when London was still 6 hours by road, our founders set up shop in a gloriously rural part of the UK. It’s how we grew into a full-service global agency. And it’s how we still look at the world now.


Creativenergy is the force that makes us think, create and work differently to our competition. It’s what makes us this thriving powerhouse of free-range thinkers, creators and makers. And wherever we are in the world, connects us all back to one common ambition.


To use creativity to make businesses grow.



A little more about the Media Team…


Bray Leino Media are a highly experienced team of media professionals, media & commutations planners, strategists and channel specialists responsible for media trading.  We cover all channels on and off-line, print, digital, out of home, radio, cinema and TV as well as creative media solutions and partnerships. We work with clients as part of a ‘full service’ in conjunction with the Bray Leino creative offering, as well as media only business, working with clients directly.


We’re a friendly, passionate bunch of people who love what we do and are currently looking for an Econometrician to act as the agency measurement evangelist, driving a culture of effectiveness across the business covering all communications services provided by the agency from media, events, activations and beyond.


What will I be doing?


You will have the opportunity to develop a brand new area of expertise for Bray Leino, moving forward a cultural shift and having the freedom to use your expertise to drive change with the ultimate aim for Bray Leino to achieve the IPA Effectiveness Accreditation.


Reporting into our Media Director, you will work in close collaboration with the media and strategic planning teams to ensure that measurement of outcomes is a key consideration of all briefs.


You will be a measurement practitioner who can conduct analysis of client data be it 3rd party or 1st. Using analytical techniques including MMM/marketing econometrics, correlation analysis/scoring and test and control isolation analysis.


Being able to build trusted and credible relationships with all clients, will be key. Developing an understanding of client business, products, markets, audiences, and commercial challenges to enable the effective implementation of measurement techniques, as you will be responsible for selling in measurement consultancy services, taking full responsibility for the undertaking from data exploration sessions to writing and presenting recommendation documents.


Working across media and other teams to collect data for analysis (e.g. competitive, market & sales) and the implications for the conclusions and recommendations developed from analysis e.g. ROI, channel selection, weights and fighting of activity.


You will be required to advise the teams over best ways to manage campaign outcomes on an ad hoc basis as well as on formal projects, whilst getting involved in supporting on new business pitches and award entry writing.


About you…


You will have an excellent understanding and practical experience of modern marketing measurement techniques. Along with demonstrable experience and success in leading a range of previous projects across various client product and service categories using 1st and 3rd party data, ideally including the FMCG and pharmaceutical categories.


Will be a confident presenter and proactive in identifying commercial opportunities, striving to deliver the highest quality of work.


And in return….

  • 25 days’ holiday, increasing to 29 after 2 years’ service + Plus Bank Holidays
  • Company pension scheme, with enhanced Employer contributions after 1 years’ service
  • Medical Cash Plan – including employee assist programme, contributions to dental, optical, physio etc.
  • Employee Discount Scheme – an online platform for all staff offering a variety of discounts at various shopping outlets, gyms etc
  • Electric Car Purchase Scheme, via Salary Sacrifice
  • Outstanding training and progression – we have an IPA Platinum award for our dedication to our employees continued professional development
  • Employee referral scheme
  • Regular staff social events
  • Company Christmas closure
  • Long service awards
  • Cycle To Work scheme


Our head office is in the beautiful North Devon countryside, close to stunning beaches that have recently been awarded World Surfing Reserve status and just down the road from Exmoor national park. We are currently working two days in the office and allowing employees to decide where they would like to work from for the remainder of the week.


However, we fully appreciate that Devon life is not for everyone, and so will consider applications from anywhere in the UK, with the expectation that you will join us in the office a few times a month.


We are proud to be a Disability Confident Committed (Level 1) Employer. As a Disability Confident Committed Employer we have committed to; ensure our recruitment process is inclusive and accessible, communicating and promoting vacancies, offering an interview to disabled people who meet the minimum criteria for the job and anticipating and providing reasonable adjustments as required.

Info about Bray Leino