JOB TITLE: Associate Media Director / Media Director (ABM specialty)
LOCATION: Remote (Prefer Central, Mountain, and Pacific time zones)
ABOUT US
April Six is a global B2B marketing agency working with some of the world’s most innovative technology brands. With a global footprint in the United Kingdom, Singapore, Germany, and the United States, we specialize in delivering exceptional strategic marketing and results-driven integrated campaigns that cross media and regional barriers. Across the firm, we work on diverse projects, including branding and web refreshes, brand and demand campaigns, and ABM programs, and we support these project types with dedicated practices in paid media and content development. Within our fully remote North American team, we are growing our media practice and looking for specialists with deep experience with technology brands (internally or through agencies) and account-based marketing.
JOB SUMMARY
As an Associate Media Director / Media Director, you will serve as an agency lead and go-to expert on ABM planning and execution for our clients. You will partner with account and creative teams to ensure our communications plans and GTM strategies reflect best practices. As a key strategy team member, you will support multiple client accounts and new business opportunities, acting as a digital innovator and paid media evangelist at every opportunity.
You’ll operate at the nexus of media planning, buying, and optimization to maximize our campaigns’ impact. By combining creative thinking with factual analysis, you’ll develop appropriate strategies to ensure campaigns reach their target audiences as effectively as possible. You’ll also apply knowledge of ABM strategies and best practices and Martech tools to identify the most appropriate campaign setups and execution for building sustainable demand for clients. Deep experience in sales-assisted buyer journeys, lead gen best practices, ABM-centric marketing tactics and technologies, and managing teams is a must.
KEY RESPONSIBILITIES
- Collaborate with senior strategy team to create and refine ABM strategies aligned with business goals and target audience segments
- Partner with account lead(s) to develop ABM strategies that support your clients’ goals and KPIs, amplifying program touch points through paid channels to deliver impressive results
- Consult on ABM best practices and various MarTech tools and services (ex., Demandbase, 6sense, Marketo, and SFDC)
- Provide a forward-thinking perspective on the media technologies and marketing stack for clients and April Six; explore ways to streamline, enhance efficiencies and optimize by piloting or implementing new MarTech solutions
- [when applicable] Offer guidance and/or training on MarTech solutions to Clients, Account teams and interested colleagues
- Develop and manage the day-to-day process and workflow; supervise client budgets and media estimates
- Be knowledgeable about (and incorporate when necessary) trafficking ad tags and creative intended for a variety of ad-serving platforms
- Evaluate, advise on and provide recommendations to improve existing client programs/campaigns; integrate pilot/test recommendations seamlessly into current campaigns
- Translate data and analytical outcomes into real-world applications that generate commercial benefit to clients; explain the “why” and “so what” behind quantitative results
- Evangelize using data and analytics to optimize programs/campaigns, tell stories and ground our recommendations among Account teams and clients
- Contribute and represent media capabilities in new business pitches, producing documents and presenting as required
- Create robust and scalable measurement approaches; develop and present client-facing reports
- Play an active role as an internal evangelist/thought‐leader, enthusing staff about exciting media, MarTech and analytics trends and ensuring the knowledge base of the agency allows for all team members to advise clients when required
- [above all] Have the desire to dig in and decipher complex products and buyers’ journeys, speaking fluently about known analyst / marketing philosophies, and apply this knowledge to our clients
ESSENTIAL SKILLS & ATTRIBUTES
- Excellent verbal/written communication and presentation skills
- Strong understanding of ABM principles, tactics, and best practices
- Knowledge and experience in Demandbase or 6sense platforms is a must
- Knowledge and experience with paid social strategy, buying and planning is preferred
- Proficient with Ad Serving technology – Google Campaign Manager, specifically, a plus
- Experience with analytics and dashboard platforms such as Google Analytics, Tableau, and Power BI
- Ability and desire to work collaboratively with people from several disciplines
- Flexible, adaptable and able to think on the spot
- A curious and inquisitive mind capabile of critically thinking about challenges and collaborating with others to execute on solutions and work well cross-functionally
- Strong organizational, problem-solving, and analytical skills; able to manage priorities and workflow
- Resilience, tenacity and the ability to retain a positive outlook
- Enthusiasm for learning and adapting to new technologies and trends
EDUCATION & EXPERIENCE
- 6-10 years of experience as part of a media agency or internal department, with at least 2+ years of ABM specific media planning and execution
- Deep experience planning and buying media for a technology company selling through a B2B buying motion
- Bachelor’s degree in a related field or equivalent work experience
BENEFITS
- Competitive salary of $80,000 to $130,000
- Paid time off
- 401k plan with match
- Health and dental insurance
- Life insurance
- Short and long-term disability
- Access to ongoing training & development
- Remote work
April Six embraces diversity and equal opportunity. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. We’re an equal opportunity employer and to reflect our global position, we embrace best practice approaches to diversity and inclusion in the regions where we operate.
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