Vivacity and Solaris Health win 4 Awards at The Pharmaceutical Marketing Society Awards 2017
Vivacity advertising won Gold for Mylan’s Women’s Health HRT “MyWay Algorithm” ad in the Target Award for Primary Care Advertisement category and also won Bronze in the same category. They were awarded Silver for the “MyWay” overall campaign in the Target Award for Advertisement Campaign category.
Medical communications agency, Solaris Health, in partnership with Watchable, was awarded Gold in the Disease Awareness (HCPs) category for “Leo’s Story” for Aimmune.
Commenting on the awards, Claire Dobbs, Chief Executive of Solaris Healthcare and vivacity, said “This is a fantastic achievement for Solaris Health, vivacity, Mylan and Aimmune. We are delighted that the PM Society and the target audience has recognised the creativity, insight and impact of these campaigns”.
Enis Otuk, Head of Marketing UK, Mylan said “Mylan’s commitment to women’s health and providing patients with choice in the treatment of the menopause is what was at the heart of this campaign. We are thrilled that healthcare professionals voted for Mylan’s MyWay HRT Algorithm and believe it demonstrates that they found it valuable and we are delighted to be a strong partner to them.”