With Virgin Trains West Coast already on its Client list, Chapter has been tasked with implementing Virgin’s brand purpose and values for its east coast business.
Sara Borland, Head of Brand for Virgin Trains East Coast, commented: “Chapter demonstrated a great understanding of the Virgin brand and the specific task in hand for us. They presented an inspiring creative strategy that will bring our new purpose and values to life and help everyone release their inner Virginness.”
Juliette Keaveney, Chapter Head, added: “This is an exciting time for Virgin Trains. A £21 million train refurbishment programme will create an incredible travel experience for east coast customers. But as always, it’ll be the Virgin team that delivers an amazing service. And we’re proud to play our part helping the team to inspire and motivate everyone.”
Chapter is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group including April Six, bigdog, Bray Leino, Mongoose, Proof, RLA, Robson Brown, Solaris, Speed, Splash, Story and ThinkBDW.