The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group, has today announced the launch of Mongoose Promotions, a specialist sales promotion business.
Mongoose Promotions has been established to help Clients better understand the behaviour of their customers and to create and execute campaigns to influence this, whether the aim is to sell more products, encourage the testing of new products or to attract new members.
Together with Mongoose Sports & Entertainment the combination of the two businesses provides an exciting opportunity to create and execute marketing campaigns for mutual benefit under the Mongoose brand.
David Pearson will head up Mongoose Promotions and brings with him a wealth of experience, including media buying at McCann-Eriksson, and 15 years at Motivcom where he was responsible for running the sales promotion division and led a team to establish cinema promotions and rewards specialist, Filmology. He has also held the role of Head of Consumer Programmes at Sodexo Benefit and Reward’s UK COMEX.
Now Managing Director at Mongoose Promotions, David Pearson, said: “I’ve always loved finding creative solutions to Clients’ business issues and the opportunity to create a new, fast moving Agency with the backing of a well-respected Group like
the missiontm was an opportunity too exciting to miss.
“Being small and agile means that we can head into each and every Client meeting with a clean slate, unencumbered by any particular products or services, and concentrate on finding the right reward solution to any problem.
“Over the years I’ve been lucky enough to work on some of the highest profile promotions with some hugely talented people and I’m looking forward to doing so again in the future!”
Chris O’Donoghue, who heads up Mongoose Sports & Entertainment, said “There is an integral link between sponsorship and sales promotion with behavioural change being core to any brand that is venturing into the world of sponsorship. Return on investment is critical to all sponsorship programmes and sales promotion enables a brand to see direct and tangible results from partnerships.”
David Morgan, Chairman of the missiontm, commented: “We are aiming to build the UK’s most respected Agency group, capable of providing a complete range of marketing communications services to any Client.
“We have been building our capabilities through hiring new teams, acquisitions and, more recently, start-up ventures.
“The launch of Mongoose Promotions is another step on our journey and, through the highly experienced David Pearson, introduces a proven capability that will enable our Clients to match brands with the best, and most appropriate promotional activities.
“We are excited about the capability that a new type of promotions specialist such as Mongoose Promotions brings to our Group.”