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//The Entertainer awards first ever Christmas TV brief to bigdog

the missiontm Agency bigdog has been appointed by The Entertainer – the UK’s largest independent toy retailer – to produce its first ever Christmas TV campaign, after a successful three-way pitch.

bigdog’s senior creative team developed the concepts, which embrace the spirit of Christmas with an engaging, emotive brand message, alongside an innovative promotional mechanic that will drive traffic.

A series of 30 and 10 second TV ads will air from October through to December.

Phil Geary, The Entertainer’s Marketing & E-commerce Director, said: “Having worked with bigdog before, I was hoping that they would impress me again – and they totally delivered! The team demonstrated clear strategic thinking, having carefully considered the sensitivities of the seasonal gifting market, and presented a creative idea that will drive sales during our peak Christmas trading period.”

Dylan Bogg, Chief Creative Officer at bigdog, added: “We’re absolutely thrilled to be working with such an iconic retailer. It is a great opportunity to produce a standout TV campaign that will really make a difference to their business, delivering a real return on investment and what we call ‘brand payback’.”

bigdog is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group including April Six, AprilSix Proof, Bray Leino, Chapter, Mongoose, RLA, Robson Brown, Solaris, Speed, Splash, Story and ThinkBDW.


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