Speed Communications’ specialist sports division and its sister sponsorship Agency Mongoose are to join forces from January 2017 to form an enlarged sports and entertainment business under the Mongoose brand. The merger of the two businesses, both part of the missiontm, to create an enlarged specialist Agency will not only meet growing Client demand for breadth of offer and expertise in sport, but will create a powerful new force in the industry.
Set to go live as of January 1st 2017, the new business will be led by Chris O’Donoghue, currently CEO of Mongoose, with the current senior teams across both businesses forming one senior management team under his leadership.
Commenting on the forthcoming merger of the two specialists, O’Donoghue says: “Combining Speed Sport and Mongoose is a hugely exciting step for us all and one that makes perfect sense given our specialist skills, our increasingly close working relationship and our recent acquisition of Generate Sponsorship, which was the UK’s leading independent PR and sponsorship agency. We are all looking forward to growing and developing our expertise together as a truly integrated sports and entertainment marketing Agency."
Speed Communications will remain under the leadership of CEO Roberta Fuke and continue to focus on its Business, Corporate and Consumer specialisms, working closely with the Mongoose team to provide Clients with access to sports expertise wherever and whenever appropriate. “At the missiontm Group we operate a ‘one family’ mentality, and are constantly focused on providing what’s best for Clients. It makes sense to combine the missiontm’s specialist sports talents under one brand, leaving Speed Communications to focus on driving its core B2B and B2C business,” says Fuke.
Mongoose and Speed are part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group including April Six, AprilSix Proof, bigdog, Bray Leino, Chapter, RLA, Robson Brown, Solaris, Splash, Story and ThinkBDW.