Creditsafe, the world’s most-used supplier of online company credit reports, has appointed the missiontm Agency, Speed Communications as its retained Agency. Speed will deliver a multi-channel communications programme to further increase awareness of the Creditsafe range of solutions among credit management and finance professionals, as well as the wider business community.
Creditsafe delivers more than 100 million company credit reports every year to in excess of 200,000 users around the world. Founded in Norway in 1997, Creditsafe now employs more than 1,500 people in 18 offices across 12 countries. Its global database, which is updated over one million times a day, provides online business intelligence on more than 230 million companies worldwide.
Speed will be proactively engaging with national business, financial and wider trade sector media to drive awareness of Creditsafe’s offer and growing international footprint as the first choice provider of high quality, easy to use business information. Digital activity forms a key part of the brief and Speed will focus on driving website traffic to help build customer recruitment and support upsell opportunities for Creditsafe’s existing customer base.
David Knowles, Marketing Director, Creditsafe Group, said: “We were hugely impressed by Speed’s passion, creativity and swift understanding of our business. Their knowledge of the challenges we face and identification of key traditional and digital media along with the campaign ideas they proposed put them well ahead of the other Agencies we engaged with. We are certain that this is the start of a long term partnership with Speed.”
Kelly Pepworth, Managing Partner, Business & Corporate at Speed said: “Creditsafe is committed to changing the way business information is used and we believe this perfectly complements our ambition to drive the business and brands we work with forward.
“The firm is going through a period of rapid growth and global expansion right now and celebrates its 20th anniversary next year, so it’s a particularly exciting time for us to come on board and offer our expertise. We are looking forward to showcasing the value of Creditsafe’s offer in terms of helping businesses make more informed decisions about who they trade with.”
Speed is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group including April Six, AprilSix Proof, bigdog, Bray Leino, Chapter, Mongoose, RLA, Robson Brown, Solaris, Splash, Story and ThinkBDW.