the missiontm Agency, Chapter, has collaborated with The Drum Network to help launch the annual Drum Network Awards. Now in its eighth year, the awards recognise UK agencies that have shown significant growth and developed campaigns with commercial return for their clients.
The launch campaign, ‘Reward Your Instincts’, aims to spur on entrants who have unleashed their animal instinct and used it to guide them and their clients to success.
The campaign features three part-animal, part-human portraits that will feature in print, online and as a range of activation ideas that will appear at the awards ceremony.
Richard Draycott, Managing Director of The Drum, said: “The Drum Network Awards are one of our most prestigious awards, but the ceremony is also one of the liveliest.
“We wanted a campaign that encapsulated both sides and were blown away by all the work Chapter presented to us. The whole team had clearly put a lot of time and effort into the project, but the ‘Reward Your Instincts’ route in particular got us really excited and epitomises everything The Drum Network Awards are about.
Ben Woolrych, the Creative Art Director behind the campaign, said: “This was one of those briefs that everyone in the Agency wanted to work on, so we were pretty chuffed when our route was chosen. We’re really proud of the work we’ve produced so far and can’t wait to get cracking with the rest of the project.”
Chapter is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group including April Six, AprilSix Proof, bigdog, Bray Leino, Mongoose, RLA, Robson Brown, Solaris, Speed, Splash, Story and ThinkBDW.