Crowdcube, the UK’s fastest-growing crowdfunding platform, will capitalise on its success by attracting more investors to its website with an outdoor advertising campaign, led by the missiontm Agency, Chapter.
Illustrated by artist Andy Smith, the campaign, which leads with the headline Something Incrowdible is Happening, aims to highlight Crowdcube’s incredible achievements to date. This includes raising nearly £4 million for goHenry and helping E-Car Club and Camden Town Brewery become the UK’s first self-sufficient crowdfunded businesses.
Luke Lang, Founder and CMO of Crowdcube, commented: “In just five years, Crowdcube has gone from strength to strength. Our current crowd stands at 285,000 members and they’ve helped to fund 420 raises to date. It’s down to them that we’ve achieved so many incrediblethings.
“Our close partnership with Chapter meant that the team knew exactly what we wanted, giving us a campaign that’s bang on tone and one we can own for some time to come.”
Rich Newell, Creative Head, Chapter said: “Crowdcube really has achieved an ‘Incrowdible’ amount in a short period of time. They’re at the forefront of something truly special and their passion for the business is second to none. This campaign was born out of a deep understanding of their crowd, their business and the exceptional things they are achieving together.”
Chapter is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group including April Six, bigdog, Bray Leino, Mongoose, Proof, RLA, Robson Brown, Solaris, Speed, Splash, Story and ThinkBDW.