the missiontm Agency Bray Leino Yucca has partnered with Esprit, the UK’s leading family ski holiday specialist, to bring to life their new customer strategy, both on and offline. Bray Leino Yucca’s challenge has been to put the Esprit customer at the heart of the conversation and communicate a message of great family holidays without compromise.
A brand refresh allowed Bray Leino Yucca to tell an array of consumer stories and highlight different aspects of the Esprit experience. Esprit prides itself on offering great skiing, high quality resorts and plenty of opportunities for parents to relax, with carefully chosen child ski classes and flexible, award winning child care options from a hugely experienced team.
By creating a brand toolkit that considers on and offline communications, the aim has been to make Esprit easily accessible and easy to like. Initial live work has included press advertising, on-resort material and direct mail, strengthening the brand’s position with existing guests and articulating to new customers that there’s more fun for everyone with Esprit.
Bray Leino is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group including April Six, AprilSix Proof, bigdog, Chapter, Mongoose, RLA, Robson Brown, Solaris, Speed, Splash, Story and Think BDW.