the missiontm Agency Bray Leino has scooped one of the main prizes at this year’s OTC Awards with their campaign for the cough treatment brand Covonia.
Consumers buy Covonia’s products because they work. They love the brand because of its attitude, the Covonian Spirit.
That means strength, power, no messing about, and not letting an annoying cough get in the way of getting stuff done.
With this clear personality as a bedrock, Bray Leino helped Covonia become the only brand in the category with an effective, always-on social presence.
As part of a wider integrated campaign incorporating TV, press, PR and digital, this activity has helped drive sales and grow market share.
That’s why it bagged the top social media gong at the OTC Marketing Awards 2017, one of the healthcare industry’s biggest and most prestigious events.
For more information, and to see the campaign, visit the Bray Leino website.
Bray Leino is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group including April Six, AprilSix Proof, bigdog, Chapter, Mongoose, RLA, Robson Brown, Solaris, Speed, Splash, Story and Think BDW.