the missiontmAgency April Six has appointed Marc Edward-Smith as its UK Creative Director.
Bringing with him more than 15 years’ experience, Marc will play an active role in defining the creative strategy for the Agency’s flagship Clients and lead the existing team of creative professionals.
Marc has previously held several senior posts with highly respected brands and agencies, including CBS Outdoor, Digital and Direct, Parago and Sky.
He said: “I wanted to work for an organisation with truly creative ideas at its heart, an insatiable thirst for innovative thinking and a drive for strategic input.
“I’ve found that very few organisations truly understand the importance of building a coherent relationship between creative and strategic thinking. April Six has built this into the very fabric of the business, which is why it consistently enables Clients to achieve their objectives. I am incredibly excited to have the opportunity to contribute to its next phase of growth.”
Sinead Woodley, April Six UK Managing Director said: “Marc’s appointment is a significant step towards achieving the Agency’s ambitious plans for the next decade and its ability to move to the next level of creative capability.
“He has the experience, energy, passion and commitment to harness April Six’s award-winning creative talent and develop it into a truly disruptive force in the technology marketing industry. Marc is a critical part of the foundations we are putting in place to cement the Agency’s position as the UK’s primary B2B technology marketing Agency.”
April Six is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group including bigdog, Bray Leino, Chapter, Mongoose, Proof, RLA, Robson Brown, Solaris, Speed, Splash, Story and ThinkBDW.