Under the new three-year contract, April Six will help O2 demonstrate its broader ICT capabilities and proficiency, supporting customers who want to take a ‘mobile first’ approach to technology convergence. The move reflects an increasing demand from organisations in the UK to consolidate their technology infrastructure into a single strategy with mobile at the centre.
April Six was chosen to support O2’s new marketing direction based on its proven capabilities and a 16-year heritage in B2B technology marketing for both mobile and broader ICT services businesses, including T-Mobile, Orange Business Services, Microsoft, Cisco, Nortel and VMware.
O2 is the current Chartered Institute of Marketing ‘Team of the Year’ and recognition by such a major UK technology brand demonstrates why the missiontm Agency continues to enjoy such success in the B2B technology marketing industry.
Paul Stevenson, Head of Enterprise Marketing Services at O2, said: “April Six represents the combination of skills and experience we want from a long-term marketing partner. To achieve our objectives, we need a very specific type of Agency, one that thinks like us and reflects our values and culture.
“April Six’s ability to combine strategic analysis and guidance with truly inspirational creativity as well as a proven ability to impact the pipeline is exactly what makes them the B2B Agency of the Year and we are delighted they will be a critical part of the next chapter in our marketing story.”
Sinead Woodley, April Six UK MD, commented: “O2 is one of the UK’s premier technology brands and being a part of its first steps into a bold new marketing strategy is something we are very proud to be supporting.
“Working with O2 is a huge opportunity for us to demonstrate once again why some of the biggest technology brands in the world choose us as their strategic and creative marketing partner.”
April Six is part of The Mission Marketing Group plc (the missiontm), the marketing communications and advertising Group including AprilSix Proof, bigdog, Bray Leino, Chapter, Mongoose, RLA, Robson Brown, Solaris, Speed, Splash, Story and ThinkBDW.