||CEO Big Communications
||CEO Balloon Dog
||Executive Chairman, Bray Leino
||Non-Executive Deputy Chairman
David founded the Bray Leino Group in Devon, which expanded into Bristol and beyond, before becoming a central player within the Mission Group in 2006. In 2010, following a complete restructure of the Group and Board, David became Chairman of the Mission™ with the objective of revitalising the business and tackling the not inconsequential debt that was inherited.
In his own time, David plays tennis where his enthusiasm dominates his ability, he owns a couple of slow racehorses (belying his Irish background) and he’s a devotee of the arts, especially Modern British and Newlyn School painting. Married for 40 years to his Finnish wife (Leino), he has two married daughters and lives, mostly, on Exmoor in Devon.
David is a trustee of the Autistica charity and a supporter of Middlesbrough Football Club and the North Devon Hospice; the latter being a more successful and rewarding experience.
Dylan has spent most of his life coping with the trauma of being called Dylan.
He has always had a love of sport and was fortunate enough to gain a basketball scholarship in the US at the age of 17, before returning to play in the British Premier League.
After realising the limitation of his sporting talents he embarked on a career in Advertising, setting up his own successful business at the age of 22. This blossoming company went on to act as the bedrock of Big, which he founded with three other partners.
He has now joined the scores of MAMILs (Middle Aged Men In Lycra) sweeping the nation and is swimming, biking and running his way to a variety of disappointing triathlon times.
Married with two children, he has shamefully passed on his naming trauma to his eldest daughter, the magnificently titled Billie Bogg.
Because James has worked in Advertising on 2 continents, fathered 4 children, owns 1 dog and 1 cat, has an unhealthy obsession with cars and is a lifelong Nottingham Forest fan – his life is never dull.
Bizarrely Advertising is the family business; his Dad was a suit, his Mum a Creative and his Brother runs his own Agency. James started out Client side before working for various Agencies within the Global Networks that are Omnicom and WPP. He created balloon dog in 2008 having led an MBO of Fox Murphy.
James does find time for playing football and drinking, which he has found he is rather good at (the drinking that is!).
If you want to know any of the boring bits then feel free to look him up on linked in.
The enigma that is Robert Day joined the mission™ board 'because he knows a good thing when he sees it'.
His passion for fast cars, coupled with his prowess on the squash court, pale into insignificance compared to his understanding of the property market and its promotion.
His impressive career started in architectural design, before he moved into graphics and advertising where he discovered his raison d'etre, founding BDW; now the UK's leading property advertising agency.
Married to the long-suffering Karen, Rob has two sons; one of which is a budding UK kart champion.
Acting as a much-needed counter balance to other more ‘maverick’ entrepreneurs round the board table, Peter is a corporate man through and through.
After a number of years with PricewaterhouseCoopers, Peter worked for The Rank Group plc and then, as Finance Director, Business Post Group plc (now UK Mail Group plc), helping it into the ranks of the FTSE 250. He also had spells as FD of other Stock Exchange listed companies before setting up his own financial advisory business, VPF London in 2009.
Like Dylan, when Peter has tired of the cut and thrust of too many spreadsheets, he likes to don Lycra and head for the hills.
Chris hails from South Africa and descended from a mixture of predominately Welsh and German stock. So, it’s not difficult to understand his chosen career as a Chartered Accountant. Fortunately, he soon saw the light and decided it was much more fun working with people than numbers.
After being headhunted on a flight between Cape Town and Durban he moved into the automotive industry – firstly selling and marketing Firestone Tyres, then in general management and marketing in the parts industry with Champion and Federal-Mogul. After living on airplanes for 15 years he was persuaded by the head of his advertising agency that it was time to place both feet on the ground. He subsequently joined start-up digital screen/experiential agency iblink, before taking the position of running RLA.
Chris, being from South Africa, is naturally a lover of rugby and cricket, ‘best combined with a braai’.
1978 – Start supporting Ipswich Town
1992 – Leave University with Zoology Degree, specialising in Animal Behaviour
1994 – Start studying accounting
2000 - Play lead role in fundamental, financial restructure of Merrydown
2005 – Play lead role in sale of Merrydown
2005 – Enticed to North Devon by then-girlfriend as part of pincer attack with then-Bray Leino Exec Chairman
2005 – Join Bray Leino as FD, happiness ensues
2007 – Marry then-girlfriend, further happiness ensues
2013 – Join PLC Board as now-Bray Leino Executive Chairman, specialising in Animal Behaviour
Now blessed with two young children, Giles has all but forgotten the concept of ‘in his spare time…’ but still dares to dream that one day he will play for Ipswich Town. The way Ipswich are going, all is by no means lost.
Sue was born of Irish parents in North London, but surprisingly, not in Kilburn. On leaving uni she had aspirations to become a teacher. After a summer holiday stint at an ad agency in London, she realised there was more money, and far more fun to be had in advertising, so swiftly changed career.
Retreating to the country to work at Branns in Cirencester, Sue headed up the Barclays account and learnt about the thrills of arable farming at the Agricultural College. Naturally, being English of Irish parents, she married a Scotsman and moved to Edinburgh to head up One Agency.
In line with her earlier teaching aspirations, she was naturally very bossy and didn't like being told what to do. Thus, she left with three colleagues to set up Story in 2002. Ten years, 34 members of staff, two kids, plus a Border Terrier later, she is still there telling people what to do and how to do it.
Hailing from glorious Staffordshire, Fiona abandoned an early career as a horse-riding instructor when she realized that the pay was dismal and the accommodation was a couple of hay bales above the stables. She quickly moved into IT Sales and Marketing at a time when ‘technology’ was barely even a sector and men had yet to discover it. This made it easy to write your own rules and quickly rise to the top.
In fact, Fiona has a carefully-honed knack of being in the right place at the right time. She was there at the launch of the very first laptop and has since helped launch ground-breaking technologies for some of the world’s best-known IT brands.
Having joined mission™ in 2007, Fiona now divides her time between Harefield, Silicon Valley, the M25 corridor, John Lewis and her home in the Chalfonts.
Stephen just enjoys being involved with businesses and has companies in plastics, building materials and counting equipment.
As well as his Non-Exec role with the mission™ he chairs firms in leather making, electronics, solar panels, and cosmetics.
Amazingly, he has been happily married for over 41 years and has two smashing daughters and so far three lovely granddaughters (there is a theme there) who still allow him time to bike and canoe.
Non-Executive Deputy Chairman
As a founder of Big Communications, Chris brings over 35 years’ marketing industry experience to the group. Before taking the plunge, he was previously Managing Director of Cogent Elliott, one of the UK's largest regional advertising agencies, as well as spending time in the US as MD of a successful fieldforce planning business.
Chris is married with two adult, but still quaintly dependent, sons. His off-duty time involves spending endless hours in the air as a competitive glider pilot - a sport he chose as he can ‘actively pursue it from a comfortably-seated position’.
The Board consists of eleven Directors, two of whom are Non-Executive Directors.
The Non-Executive Directors are Stephen Boyd and Chris Morris. Chris provides some consulting services to the Group but these are not significant in financial value. Both are considered to be independent of management by virtue of their attitude.
The Directors are collectively responsible for the strategic direction, investment decisions and effective control of the Group. There is a schedule of matters reserved for Board approval which includes, amongst other things, approval of the Group's annual budget, acquisition of new subsidiaries, property leases, significant acquisitions or disposals of fixed assets, and material Client contracts. The Board meets in person at least eleven times each year and has regular telephone and email contact in between meetings.
The Board is satisfied that it receives information of a quality and to a timetable that permits it to discharge its duties.
All Directors are subject to election by shareholders at the first opportunity after their appointment and are required to seek re-election at least every three years.