Triang get animated with Lidl
14th August 2008
The Mission Marketing Group plc (‘themission®`), MISSION AGENCY Triang Marketing, part of the RLA Group, have just hit the airwaves in Northern Ireland with a brand new TV campaign for the discount supermarket retailer Lidl Ireland.
The account was won on the back of a joint creative proposal from the Belfast and Bournemouth creative teams, and was shot and produced by a NI production house. The series of 11 (eleven) commercials are based on a "Python-esque" animated style and are on air from now - continuously - until the end of the year.
Iain Ferguson, CEO of themission, commented:
"This is a great campaign behind a great retail brand. Lidl is well positioned to take advantage of the current environment with a compelling price/quality offer. Triang is doing a great job with this work in driving Lidl's message home and attacking others' market share"
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