Mission agency Story wins Hastings Direct Account
25th February 2008
The Mission Marketing Group plc (‘themission®`), the national marketing communications and advertising group, today announces that its Edinburgh based agency Story, has been appointed by Hastings Direct, as their communications and media agency.
Story, the UK's best selling agency, has been briefed to develop brand positioning and integrated advertising using various media including; TV, digital, press and direct marketing. Their remit extends to all media planning and buying with the exception of TV.
Hastings Direct, the leading UK insurer, part of the IAG group, is the first client to take advantage of Story's London offering which features a strong strategic communications facility. The London office is supported by Story's award-winning creative product based in Edinburgh under the direction of Dave Mullen, recently ranked 6th in Campaign's creative league.
Sue Mullen, Managing Director at Story comments:
"It's a great opportunity for us to be working with Hastings Direct. Since joining themission® many doors have opened to us in the South East and there seems to be a strong interest in our unique offering of London based strategic input combined with our award-winning, value-for-money creative work. It's where North meets South."
Claire Day, Marketing Director at Hastings comments:
"Story is a great fit for us; they have strong strategic expertise as well as being able to provide us with creative edge which they are well known for. As a bonus, we can take advantage of the fact that their creative team is based out-with London so it's also a great value proposition. We feel it's a win-win situation for everyone."
Iain Ferguson, CEO of themission, commented:
"This is a great win for Story and we're delighted that since joining themission they have been able to add a specialist London presence which clearly offers real value for top-class clients like Hastings. As a Group we continue our strong new business success with other recent wins including Domino's Pizza across the UK, won by Group agency Big Communications and AEGON, recently won by Story."
Click here to download the full article >