Mission agency Big Communications wins GRAMIA award for Mr. Porky campaign
11th August 2008
The Mission Marketing Group plc ('themission®`), the national marketing communications and advertising group, today announces that its agency, Big Communications, has been awarded a GRAMIA award for its campaign for Mr. Porky pork scratchings
The Grocery Advertising and Marketing Industry Awards (GRAMIA) were launched in 1994 and recognise exceptional performance in the highly competitive FMCG market, rewarding both client and agency for creative excellence and achievement. The awards encompass all advertising and marketing in the FMCG industry - from TV and cinema to radio and field marketing.
Mr. Porky is the UK's biggest seller of savoury pork snacks with a wide range of products. The campaign aimed at driving Mr. Porky towards becoming the first-choice adult pub snack and built on the sponsorship link with world number five darts player Peter Manley. The team at Big Communications produced a series of predominantly in-bar posters using Mr. Porky's now trademark bright pink brand colour. Each execution reinforced the brand's fun personality with headlines including "Boar d'oeuvre, anyone?", "Meat for drinks" and "Get your pigs 'ere". Each poster was signed off with Mr. Porky's brand strap line "Great taste. No porkies."
The campaign resulted in a 19% brand share increase and added substantial top line growth. Furthermore, a lucrative pub partnership was secured with Greene King which saw increased product availability in over 700 outlets nationwide.
Iain Ferguson, CEO of themission, commented:
"This is a great win for Big Communications and recognises the huge benefits delivered as a result of this targeted humorous campaign. The success of the campaign is a clear reflection of the talents of the team at Big and the broad range of skills they are able to draw upon to create innovative, attention-grabbing and effective campaigns."
Iain Ferguson, Chief Executive
The Mission Marketing Group plc 020 7395 7575
Charles Palmer/Nicola Biles
Financial Dynamics 020 7831 3113
www.themission.co.uk
themission® is a national marketing communications and advertising group with 13 offices across the UK. The Group specialises in providing national and international clients with award winning marketing, advertising and business communications. Group members include April-Six, Bray Leino, Big Communications, Fuse Digital, thinkBDW, Story UK and RLA. themission® employs over 600 staff nationally and is listed on AIM (TMMG).
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