Bray Leino, part of the Mission Marketing Group (the missiontm) took top honours at the OTC Marketing Awards in London, winning the OTC Consumer Advertising on TV award for their campaign work for Thornton & Ross head lice treatment brand Hedrin Treat & Go.
The television campaign was designed to communicate the child-friendly nature and ease of use of the product and featured a creative concept built around children having fun. The campaign was on screen from 15th August until the 19th of September 2011.
Hedrin Treat & Go was up against some stiff competition from a finalist list which included work from DLKW Lowe, AMV BBDO, JWT, TBWA Manchester and VCCP Health.
Kate Cox, MD of Bray Leino’s Creative Agency commented: “I’m extremely proud of this award. It’s testament not only to the fantastic client relationship we have with Thornton & Ross, but to the top class creativity and sheer hard work put in by the team here. It’s a brilliant achievement.”