Bray Leino create new brand proposition for Oasis Dental Care
19 February 2010
Mission agency Bray Leino has created a new brand proposition 'Relax. You're in an Oasis' for Oasis Dental Care, a group of practices that want to take the worry out of visiting the dentist.
With more than 1.5 million patients in over 170 practices throughout England and Wales, Oasis are one of the leading providers of NHS and private dental care in the UK. And they're getting bigger all the time, with a further 15 practices opening soon in Northern Ireland.
Armed with consumer insights generated from a series of research groups, Bray Leino worked closely with Oasis to develop the 'relax' brand proposition in the first half of 2009. Since then, the agency has created a striking logo, practice posters, stationary, exhibition stands and the creative for a website.
In addition, Bray Leino has worked with its events team to produce an interior design style guide, to help every Oasis practice stay on brand when the new identity is rolled out across the whole group. In fact, Events will be going into 2010 managing a programme of Brand Implementation across a number of practices.
Mission CEO Iain Ferguson said, "I am delighted that Oasis Dental Care has selected mission agency Bray Leino to develop its brand strategy. Oasis is transforming dentistry in the UK and Bray Leino is an ideal partner to deliver the brand's message across multiple platforms."
Notes to editors:
www.themission.co.uk
themission® is a national marketing communications and advertising group with 11 offices across the UK. The Group specialises in providing national and international clients with award winning marketing, advertising and business communications.
Group members include April-Six, Bray Leino, Big Communications, Fuse Digital, rla Group, Story UK and thinkBDW. themission® employs over 550 staff nationally and is listed on AIM (TMMG).
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