Mission agency Big Communications launches new Lil-lets campaign
26th June 2008
The Mission Marketing Group plc (‘themission®`), the national marketing communications and advertising group, today announces that its Leicester based agency, Big Communications, has created a new TV advertising campaign for Lil-lets.
Big Communications TV advert is the first Lil-lets TV advert in five years and shows a woman designing her own tampon highlighting the comfortable design. The advert is targeted towards women who already use the product to reinforce what they already know in an effort to remind them why they buy Lil-lets. The TV ad, due to break on 1 July, is supported by a print campaign due to run in women's weekly and monthly titles.
Iain Ferguson, CEO of themission, commented:
"This is a great new campaign across both TV and print media demonstrating the strong multi platform approach offered by our agencies. The fact this is Lil-lets first TV advert in five years demonstrates their recognition of the fresh thinking and approach offered by Big."
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