Fuse hits right note for John Dickinson Stationery
21st February 2008
Fuse Digital has created a new microsite for John Dickinson Stationery - less than two weeks after being appointed by the company.
The site, www.one-chance.co.uk, promotes its newly-launched range of One Chance recycled notebooks. Aimed at the environmentally conscious consumer, the range of glossy A4 and A5 notebooks has been specifically designed address concerns about the quality of recycled stationery.
Launched mid to late January, it also helps promote the plight of four endangered species - the Blue Poision Frog; Orang-utan; Polar Bear and Yellow-eared Parrot - all of whom are at risk from extinction due to habitat loss or climate change. This message is supported with practical envrionemntal advice for visitors through the ‘20 Little Steps to Becoming Greener' section.
Pete Edmondson, Sam Chalmers and Mark Freeman were the team at Fuse Digital responsible for the design and development of the website.
Says Simon Davies, Creative Director at Fuse Digital: "John Dickinson wanted the website to highlight not just the quality but also the environmental benefits of its recycled stationery. We believe that message has been ably communicated through one-chance.co.uk, and we're delighted with the results."
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