Fuse Digital transforms Charnos online presence
3rd October 2007
Award-winning digital marketing agency, Fuse Digital, has helped transform the Charnos website.
The Derbyshire-based lingerie brand, best known for creating shape-enhancing lingerie that is functional yet still elegant, approached Fuse Digital during the summer for help refreshing its online presence.
The launch of the new-look website (www.charnos.co.uk) was timed to coincide with the publication of the Charnos Spring/Summer 08 trade brochure by Fuse Digital's sister company - Big Communications - at the recent Harrogate Lingerie and Swimear Show.
A team at Leicester-based Fuse Digital, led by Charlotte Brett, Account Director, have succeeded in giving the site a more contemporary feel.
This is reflected in the use of animation to emphasise the quality of the photography on the website, which was taken by international fashion photographer - Nick Harrow. Detailed thumbnail images have also been included to help browsers view the lingerie in more detail.
The Charnos site currently features the Autumn/Winter 07 collection. Fuse Digital has been retained to refresh the site when the Spring/Summer 08 and Autumn/Winter 08 ranges become available to the public.
Explained Charlotte Brett, Account Director at Fuse Digital: "We are very happy with the Charnos website. We have given it a much more up-to-date feel, without losing any of the functionality that has made it so popular with customers to date."
Added Paula Watson, Marketing Manager at Charnos: "Charnos had been looking to align its online with its offline marketing offering. The new website does this very well."
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