Fuse Digital and Bullring launch online TV channel
14th January 2008
Fuse Digital has been appointed by Bullring, the West Midland's premier shopping destination, to launch a new internet TV channel - Bullring TV.
The award-winning digital marketing agency has already been busy producing the first content for the new station - a programme called ‘What's in your Bag?' - which went live on January 10.
Filmed on December 27, the programme involved MTV presenter Carole Machin and a TV crew talking with shoppers about the bargains they had in their bags while visiting the sales in the 160 plus shops at Bullring.
Other content will be added to the new channel over the coming months. Bullring TV website is available by visiting the Browsing Bullring microsite - www.browsebullring.co.uk.
Bullring attracts footfall of 40 million visitors per year, and is located in the centre of Birmingham. Built at a cost of over £500 million, it is home to 160 of the Midlands best retail brands from Selfridges and Armani Exchange to Tommy Hillfinger and Topshop.
Says Simon Davies, Creative Director at Fuse Digital: "Bullring is one of Europe's premier shopping centres and we are really looking forward to working with the team at Bullring to create further content. The way in which we watch TV these days is changing dramatically and we are extremely excited about playing our part in this transformation."
Louise Hamer-Brown, Marketing Controller at Bullring adds: "We decided to launch an online TV channel to communicate the rationale behind our ‘be at the centre' brand proposition as a call to action to generate footfall and spend.
"The interactive channel allows our visitors the opportunity to actually appear on Bullring TV, whilst also providing a window on life at the centre and the whole Bullring experience for our loyal customer base."
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