themission® agency Big appointed by Cumbria Cruises
26th January 2007
The Mission Marketing Group plc ('themission®'), the national marketing communications and advertising group, announces that Big Communications, its Leicester based agency, has been appointed by Cumbria Cruises, part of the £2.1billion United Co-op, to undertake a complete brand repositioning and design overhaul of their cruise business.
As part of the remit, Big has already created a new brand identity, along with press advertising and direct mail. Big have also designed an internal communications campaign to launch the new brand and generate excitement among Cumbria Cruises' workforce.
Commenting on the appointment Phil Wright, CEO of Big Communications, said: "Bringing two brands together is always a challenging exercise but with a clear brief and full support of the team we know what we want to achieve. We look forward to contributing to the continued commercial success of Cumbria Cruises."
Iain Ferguson, CEO of themission® added "Cumbria Cruises are the third largest independent cruise agent in the UK and this appointment recognises Big's ability to focus on the very essence of what client companies do and what they are looking to achieve in the long term."
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