Bray Leino wins RNLI media account
13th November 2007
Bray Leino has beaten off competition from four other agencies to handle the media planning and buying for the RNLI ‘beach' and ‘sea safety' campaigns in 2008.
The advertising campaigns are designed to remind the public of the need for greater vigilance when visiting the coastline, with straplines such as ‘always swim at a lifeguarded beach' and ‘lifejackets - useless unless worn'. Both will be strategically placed in target media from Easter 2008.
The RNLI is the charity that provides a 24-hour lifesaving service around the coast of the UK and Ireland. Founded in 1824, its lifeboats and more recently lifeguards have saved more than 137,000 lives to date.
Explains Steve Chambers, Media Strategist at Bray Leino: "We are delighted to have been chosen by the RNLI. Not only is it such a recognisable brand to have as a client but a large number of the staff at Bray Leino are regular visitors to the coastline, and like a lot of people, genuinely appreciate the value of the beach and sea safety messages that the RNLI communicates."
A four strong team at Bray Leino, led by Steve Chambers, has also been tasked with ensuring that a number of additional information resources available from the RNLI, including ‘Sea Safety', are promoted via advertising campaigns. For more information on the RNLI visit rnli.org.uk
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