themission® agency Bray Leino produce new sponsored idents for GMTV
29th August 2007
The Mission Marketing Group plc ('themission®'), the national marketing communications and advertising group, announces that Bray Leino, its Devon based agency, has created the new Lotus Olbas Oil sponsored idents for GMTV's 'Pick of the Day' section.
GR Lanes who make Olbas Oil have partnered with Georgia Pacific who owns the Lotus brand to bring customers Lotus Olbas Tissues. The tissues will be sponsoring GMTV's 'Pick of the Day' for the 07/08 winter season. Bray Leino have continued the Olbas Nosey family's story adding two new members: Olbas Vaporiser and Lotus Olbas Tissues. Each ident shows a member of the Olbas Nosey family crushing the tissue to release soothing Olbas vapours, before settling down to watch their favourite TV programme.
Bray Leino first brought the Olbas Nose to screens in 2003 with a simple 20" spot just featuring Mr Nose. This evolved in 2005 to a 30" ad for the Olbas Range where we met the rest of the family.
Iain Ferguson, Chief Executive of themission said: "It's great to see the Olbas Nosey family evolving and growing with Bray Leino's creative skills. GMTV is a key family TV spot giving the idents significant exposure. This is another excellent example of Bray Leino's creative talent helping work with brands to take then forward to key audiences."
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