themission® agency Bray Leino launches interactive website for Covonia cough medicine
08th February 2007
The Mission Marketing Group plc ('themission®'), the national marketing communications and advertising group, announces that Bray Leino, its South West based creative agency, has launched a new interactive website for Covonia cough medicine targeting both consumers and trade as part of an integrated marketing strategy for 2007.
The consumer site includes product information, do's and don'ts for cold and flu sufferers, as well as a Flash timeline detailing the product history and a unique audio cough profiling tool to help consumers identify the best solution for their ailment.
The trade site has been designed to provide valuable data and guidance for the pharmacy trade. It has been created with a password-secure log in for more than 7,000 pharmacies to give them access to POS material, technical data and an online image library to help them grow their own businesses. Competitions and sign-up newsletters will also be available to increase the frequency of contact with the brand.
The site, initially launched in November 2006, has already achieved significant visitor figures with hits reaching nearly 700,000. The dwell statistics, which register how long a visitor spends on the site, are incredibly high at an average of 24 minutes and 51 seconds per user.
Dylan James, head of Bray Leino Interactive, commented: "To support the rapid growth of the Covonia brand it was conceived that we needed to create a highly informative and genuinely useful site which would appeal equally to trade and consumers. The website development is very much part of a truly integrated approach with consumer TV advertising, trade advertising and direct mail. We're confident the website and supporting campaign will help the Covonia brand go from strength to strength amongst its target audience."
Iain Ferguson, CEO of themission® added "This is probably the world's first on-line cough analyser! It's a great example of innovative creative work integrated across media platforms to deliver real and measurable commercial and consumer benefits."
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