Big gives Merrydown ‘distinctive' new look and feel
19th December 2007
Big Communications, the newly-appointed lead creative agency for Merrydown, has created a distinctive new look and feel for the much-loved cider maker.
Merrydown, which has been producing its uniquely cider to an original Sussex recipe for over 60 years, brought in Big Communications earlier this year to review the creative supporting the Merrydown range - Merrydown Gold, Merrydown Medium Vintage and Merrydown Dry Vintage.
Cider is very much in vogue among drinkers looking for something a little different, with total cider consumption up 35% last year according to new figures published in Time magazine. The UK cider market is the largest in the world.
A team at Big Communications, led by Richard Davis and Craig Buzzel, has developed a suite of marketing literature based around a new strapline -‘distinctive cider made with love'. After a series of trials on the South Coast, the new look and feel is being rolled out nationwide across a variety of media including point of sale for both on & off trade.
Says Craig Buzzel, the newly-appointed Creative Director at Big Communications: "We are extremely proud of the work we have done for Merrydown. Cider is fast becoming the drink of choice among discerning consumers and we believe the unique new marketing communications we have created perfectly reflects its distinctive personality. We are confident that once people have tasted Merrydown they will go on to become extremely loyal consumers!"
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