Big Communications reveals new look for Charnos 08 spring/summer trade brochure
2nd October 2007
Big Communications has produced the new Spring/Summer 08 trade brochure for Charnos, one of the UK's leading lingerie brands.
The brochure, which was offically unveiled at the recent Harrogate Lingerie and Swimwear Show, is one of the main channels to market for Derbyshire-based Charnos.
The company, which was founded in 1935, initally as a hosiery company, was bought by Intimas Group Plc last year. It is best-known for creating shape-enhancing lingerie that is functional yet still elegant.
A team at multi award-winning Big Communications managed the design and print of the 52-page brochure. It was mailed out to stockists during mid-to-late September.
The Spring /Summer 08 collection, which features the model Sara Stout, includes the Cherub, Grace, Geisha, Hour Glass and Super Fit ranges. The photography was taken by international fashion photographger Nick Haddow.
Said Corrie Taylor, Account Director at Big Communications: "The 08 trade brochure was a real hit at the Harrogate Lingerie and Swimwear Show. We are hoping that it goes down equally well with stockists in the UK and Ireland over the coming weeks and months."
Added Paula Watson, Marketing Manager at Charnos: "Our trade brochure is one of our key tools for communicating with our customers and I am delighted with the results."
The publication of the 08 trade brochure comes only a matter of days after Fuse Digital, sister company to Big Communications, completed a redesign of the Charnos consumer website (www.charnos.co.uk).
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