Big Communicates delivers something special for Domino's Pizza
21st February 2008
The first TV commercial created by Big Communications for Domino's Pizza has been broadcast.
Timed to coincide with the launch of the ‘New Steak Special', the commercial will be aired over an eight week period during peak times on Channel 4, Five, MTV, Sky and Setanta Sports. The voice-over is being provided by Rob Brydon, star of ITV comedy - ‘Moving Wallpaper'.
Big Communications has completed the commercial, which adopts the line ‘It doesn't get better than this', less than a month after replacing Team Saatchi as the lead creative agency for Domino's Pizza - UK and Ireland's leading pizza delivery company.
The commercial was devised by award-winning duo at Big Communications - Richard Davis and Craig Buzzel - under the direction of Dylan Bogg, Group Creative Director at Big Communications. Production was handled by 2am TV. Gus Filgate, best-known for his work with Haagen Daz, Lurpak and Youngs, was the Director.
Says Dylan Bogg, Group Creative Director at Big Communications: "The whole team at Big Communications has pulled out all the stops to produce the first of what we hope will be many commercials for Domino's Pizza. We've thoroughly enjoyed working with the team at Domino's and through great teamwork we've delivered a really engaging commercial."
Adds Robin Auld, Sales and Marketing Director at Domino's Pizza: "We're delighted with the results and can't wait for it to go out this week."
The commercial is being supported by a viral campaign produced by Fuse Digital, sister company to Big Communications.
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